An inconsistent visual presence
Different colours, typefaces and styles across every communication channel.
Visual identity for business
Graphic design and branding for a recognisable business
We create logos, visual identities, campaign materials and digital visuals that present your business professionally and consistently across every channel.
- A tailored visual concept
- Design for digital and print
- Ready-to-use final files
- A clear process and timeline
Strategic approach
Your business already has an image. The question is whether you manage it.
Every customer interaction creates an impression: your logo, website, advertising, packaging and social media posts. When these elements use different colours, typefaces and styles, the business looks inconsistent. Professional graphic design turns separate materials into one visual system.
A weak first impression
A good service or product presented through unsuitable visual materials.
Every material starts from zero
There are no established standards, templates or rules for communication to grow from.
Services
Graphic solutions for every point of customer contact
From the first logo to everyday digital visuals, we create one visual language that represents your business consistently.
Logo and visual identity
We create a clear visual foundation that makes your business recognisable across every channel.
What it includes
- Logo design or redesign
- Colour palette and typography
- Graphic elements and icons
- Logo variants and usage rules
- A short or extended brand guide
Social media design
Visuals that follow your business identity and can be used consistently for ongoing communication and campaigns.
What it includes
- Facebook, Instagram and LinkedIn posts
- Covers and profile images
- Campaign banners and templates
- Carousels and infographics
- Adaptations for different formats
Packaging and product communication
Visual solutions that present the product clearly and create a consistent experience from label to digital catalogue.
What it includes
- Labels, boxes and product packaging
- Stickers, instructions and inserts
- Product sheets
- Mockup visualisations
Digital and web graphics
Graphic elements that improve the presentation of services, products and campaigns in a web environment.
What it includes
- Website banners
- Graphic landing-page sections
- Icons and product images
- Newsletter and pop-up graphics
- Interface components
Ways of working
Choose a solution for your business stage
From a single brief to a complete visual system and regular design support.
One-off design
For a specific visual task with a clearly defined outcome and deadline.
- Banner or campaign visual
- Social media post
- Product graphic
- Packaging or digital material
Starter visual identity
For a new business, product or service that needs a professional visual foundation.
- Logo and colour system
- Typefaces and graphic elements
- Core brand applications
- Social media templates
Complete branding
For companies that want one resilient, fully defined visual identity.
- Research and visual concept
- Logo system
- Colour and type system
- Usage rules and a brand book
Design subscription
For companies with a continuing need for visual materials and a predictable monthly process.
- Regular posts
- Campaigns and banners
- Product graphics
- Priority turnaround
How we work
A clear process from idea to ready files
- 01
We get to know the business
We clarify your goals, audience, competitors, communication channels and how the design will be used.
- 02
We define the visual direction
We create a concept, mood board or starting visual frame that defines the project's style.
- 03
We develop the design
We prepare the agreed concepts and explain the thinking behind the proposed direction.
- 04
We incorporate feedback
We work through the agreed feedback rounds and finalise the chosen concept.
- 05
We deliver the final materials
We provide the files in the formats needed for digital use, print or further production.
- 06
We develop the visual system
When needed, we continue with new materials, campaigns, web solutions or subscription support.
Final outcome
Design you can actually use
Before a project begins, we define which final files and variants will be delivered. You know what you receive and where it can be used.
Specific file formats, applications and usage rights are described in the individual project proposal.
01Files for web and social media
02High-resolution imagery
03Vector files
04Print-ready PDF files
05Colour and monochrome variants
06Adaptations for different sizes
07Defined colour codes
08The typefaces used
09Editable files when included
10Instructions or a brand book for visual identity
Why VZ Tech
Design starts with understanding the business
A business-first approach
We clarify what the design needs to achieve and who it needs to represent your business to.
One digital ecosystem
We connect the visual identity with your site, campaigns and other digital solutions.
Clear scope
We define what will be created, what files will be delivered and how feedback will work.
Consistency
We create solutions that can grow instead of starting every new material from scratch.
A long-term partnership
We continue with new materials, campaigns, web solutions and subscription design.
A complete digital presence
Connect design with your other business solutions
Visual identity is most powerful when it is applied consistently across the website, business systems and customer communication.
Websites and online stores
Modern corporate sites, online stores and custom web platforms based on real business goals and processes.
Automation and business software
Processes and integrations that reduce manual work, errors and processing time.
Custom software for business
Business applications, modules, portals, mobile apps and APIs for specific processes.
Integrations
Connecting websites, stores, ERP, CRM, payments, couriers and external platforms.
Frequently asked questions
What matters before we begin
How much does graphic design cost?
Pricing depends on the type of material, complexity, required formats, number of concepts and project scope. After a short consultation, we provide a specific proposal with clearly described outcomes.
How many design options will I receive?
The number of initial concepts is defined in the proposal according to the type and scope of the project.
How many revisions are included?
Each proposal states the specific number of feedback rounds. Additional changes are handled after prior agreement.
Will I receive source files?
Formats and editable-source delivery are defined in the proposal. You always receive the final files needed for the agreed use cases.
Do you prepare files for print?
Yes. For print materials, we provide files prepared to the technical requirements of the chosen printer or manufacturer.
Can you work with an existing visual identity?
Yes. We can create new materials within an established style or recommend an update and unification of an existing identity.
Do you offer subscription graphic design?
Yes. Subscription support is suitable for companies with a regular need for campaign visuals, posts, banners and product graphics.
Do you work with clients outside Varna?
Yes. The full process can be organised remotely through online meetings, digital approval and digital delivery of files.
Let’s begin
Let’s build a visual identity that works for your business
Tell us what you want to create. We’ll discuss the goals, required materials and the best way to deliver them.